Real estate agencies can increase their brand protection, exposure and engagement and eliminate brand erosion using Auctions Live. He’s been a taster for Platter’s Guide, Winemag and the Nederburg Auction, and participated in the world wine tasting championships in Bordeaux in 2013.Why build another company's brand by using their auction portal when you can be hosting YOUR auctions on YOUR company's WEBSITE, increasing web traffic and market presence, in turn, strengthening your brand and market awareness.Ī real estate agencies website is one of the few places where it does not compete against rival agencies for prospective buyers' and vendors' attention or third-party software providers and ads that erode a brands' identity. You’ll find him at most of SA’s top wine events, judging, learning and forever expanding his palate. Local and international study, and regular travel, have added to Roland’s extensive insight into the wine world. In 2018, two wine investment portfolios were launched, adding 20,000 bottles of local fine wine to the future secondary market. Wine Cellar has also helped develop the secondary market by identifying and brokering local and international vintage wines.
As a cellaring operation, it manages 800 customers and some 300,000 bottles, constituting the largest collection of fine wine in SA. As one of SA’s foremost wine importers and retailers, Wine Cellar offers the largest allocations of SA’s most sought-after wines. Studying economics at the University of Stellenbosch, Roland was surrounded by wine and, once finished with his BComm degree, he found his way into the industry to work in marketing, retail, exports and as a sommelier before joining Wine Cellar in 2005. He is founding member and past chairman of the South African Sommelier Association as well as a member of by-laws committee of the Association de le Sommellerie Internationale – the international regulatory body for the sommelier profession. He is a senior judge at the International Wine Challenge and Decanter World Wine Awards.
He is the driving force behind a variety of projects ranging from annual fine wine events and auctions, to sommelier education and competitions. Higgo later returned to SA in the role of resident sommelier at the 5-star Steenberg Hotel after which he began consulting to the industry. In 2007, he relocated to the UK and worked with the highly respected Anthony Byrne Fine Wines & Jeroboams of London and completed his studies with the Wine and Spirit Education Trust and Court of Master Sommeliers certification. He has experience first as winemaker’s assistant, then in wine marketing and sales. Higgo Jacobs’s wine industry experience spans over 20 years, starting with harvests in Stellenbosch in 19 before being interrupted by a law degree from the University of Stellenbosch. Higgo agrees, saying, ‘Strauss & Co entering the fine wine market is a strong vote of confidence in the maturity and potential of the SA wine industry and adds an exciting new dimension to it.’ As leaders in the fine wine market, Wine Cellar will provide professional cellaring, logistics and fine wine experience for the auctions. ‘This makes it a highly opportune time to bring our fine wines into the secondary market in a structured and sustainable manner,’ says Frank. Perfectly stored bottles of practically every top Bordeaux wine from the last few decades are available on the Bordeaux, London and Hong Kong markets, while very few vintage wines are traded in SA. This is an astonishing feat considering previous winners produce the world’s most sought-after wines. Eben Sadie was voted ‘Winemaker of the Year’ in 2017 by the Institute of Masters of Wine, a London-based professional body with an unsurpassed international reputation. International praise of SA wines reached a peak last year with the first modern-day perfect score by Tim Atkin MW for the Paul Sauer 2015. Interest in vintage SA wines is at an all-time high, especially as the country raises its profile in the local and international wine market. Synonymous with top quality art, the introduction of fine wine auctions is a bold new venture on the part of Strauss & Co and will become a key part of their annual auction calendar. About the Strauss & Co Fine Wine Auctions
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